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What is the Best Ecommerce Platform for SEO

What is the Best Ecommerce Platform for SEO?

If you are looking to start an online store, you may be wondering what the best ecommerce platform for SEO is. There are a few different platforms to choose from, and each one has its own advantages and disadvantages. Their are many ecommerce platforms for SEO out there you can use to sell digital products or other kind of products.

Ecommerce SEO platforms like Shopify, Woocommerce and Magento are very popular and building ecommerce sites has been easier through the years. The Ecommerce niche has been exploding the last years. Every month there is coming a new ecommerce platform that you can use for building your online business. But which specific ecommerce platform is the best for you?

In this article, we will discuss the difference between Shopify, Woocommerce and Magento, and we will help you decide which hosted platform is right for you.

What is the best Ecommerce platform for SEO?

What is the Best Ecommerce Platform for SEO? This question gets asked a lot by people wanting to start their own online store. There are many different options out there, but which one will give you the best results in terms of sales and traffic? Some of these platforms have been around for years while others are just starting out. The biggest difference between them all comes down to price point: Shopify costs $29 per month whereas WooCommerce has no monthly fee at all (although if your company grows quickly enough it might become more expensive).

So what do we look for when choosing an e-commerce platform that works well with SEO? First off, does this platform allow us to customize our website design so that it matches our brand identity. There are tuns of ecommerce platforms you can choose from and start today building your online shop. But which ecommerce platform is the right ecommerce platform for you?

Search engine optimization has been a vital core element in every online marketing strategy for WordPress sites and of course online shops. A solid SEO strategy will attract potential customers to your ecommerce store and will let your ecommerce business grow. Having the right strong search rankings will increase your revenue overnight.

Several Ecommerce platforms you can choose from

Shopify

Shopify is maybe the most popular Ecommerce platform in the world right now and one of the leading ecommerce platforms. Starting an Ecommerce business with Shopify is easy and online stores can be online within 24 hours. Shopify is build for SEO and has lots of features you can use to get your store found in search engines. Many users will say that Shopify is the best ecommerce platform for SEO.

Shopify can been seen as an online website builder that will transform any ideas in a hot ecommerce website that will attract customers for your products. But many users also say that creating a SEO optimized ecommerce store with Shopify can be a hard nut to crack. Ecommerce SEO is a specialized skill for many online business owners and a lot of these business owners will hire SEO agencies like Online Ambition to improve their online visabililty in the search engines and search engine results.

Ecommerce platforms like Shopify aren’t free ecommerce platforms and therefore not easy to make changes in the code of the ecommerce platform itself. Of course you can optimize things like page titles, meta descriptions and post content in a blog. The built in blogging feature of Shopify is easy to use. But when you want to make changes into your theme or the ecommerce platform itself, that will take a lot time and sometimes you won’t able to change the things you desire. That makes a lot of SEO efforts futile.

Hosted ecommerce platforms like Shopify do have interesting SEO features you can optimize and use to get better search rankings. Shopify stores are optimized for mobile devices and it’s possible to increase your site speed with special apps or custom theme editing. Category pages are called Collections in Shopify and changing the urls for the category pages to SEO friendly urls are somewhat difficult to do.

Conclusion

Shopify is a self hosted ecommerce platform that has the basic SEO features you can optimize for the best results in search rankings. It’s one of the most popular ecommerce platforms of the world and an user friendly ecommerce platform for beginners to use. It does have a lot of SEO plugins (paid and free) you can use to optimize this ecommerce platform.

But the best ecommerce platform for SEO and beginners it is not. For a beginner it is very easy to start an ecommerce business with Shopify, but this ecommerce solution like Shopify is very hard to optimize for beginners. The ecommerce features are growing by the day, but other platforms like Woocommerce are more suitable to change easy page titles, meta descriptions and make big changes for your own digital marketing strategy. Shopify is a paid solution and has custom pricing.

WooCommerce

Another popular Ecommerce platform is WooCommerce. It’s a WordPress plugin that turns any website into an online shop within minutes. WooCommerce is free but there are some costs involved with hosting and SSL certificates if needed. But overall it’s cheaper than Shopify or other ecommerce platforms on this list, provided you already have a domain name bought and paid for (or are willing to register one). Best part about using Woocommerce as your Ecommerce platform? You will also own the site 100%! Unlike other Ecommerce platforms like Shopify where you only have access rights to their software.

Like Shopify, WooCommerce is easy to use and very intuitive. You can customize WooCommerce themes with ease. Best of all? It’s open-source software so you have the ability to modify it as needed which makes it easier for SEO agencies like Online Ambition to optimize your ecommerce store for search engines. Compared with a hosted ecommerce platform, WooCommerce gives you more freedom over your website and online shop. You’re not limited to the features that are available on the platform – you can add or remove any plugin or extension that you need which is great for SEO purposes.

One downside of using WooCommerce as your Ecommerce platform is that it’s not as user-friendly as Shopify. SEO agencies like Online Ambition will have to spend more time optimizing WooCommerce ecommerce stores than other hosted platforms, which means this will cost you more money in the long run. But building the best ecommerce platform is easier than it was 10 years ago.

In our opinion Woocommerce is one of the best ecommerce platform for SEO. But why? Woocommerce is a plugin you can use on every WordPress site. WordPress begun as an open blogger software developed by volunteers all over the world and Woocommerce is an open source ecommerce platform that has been seen as the one of the best ecommerce solution. You can add ecommerce functionality to WordPress by installing the free Woocommerce plugin. But what makes this on of the top ecommerce platforms in the world?

Yes, Woocommerce can be a difficult ecommerce platform to learn, but for digital marketing or SEO this is on of the best ecommerce platforms you can optimize. With other platforms like Shopify it is much harder to optimize essential features like custom urls, page speed and other site’s SEO fundamentals. An ecommerce site like Woocommerce it’s easy to implement SEO friendly features like custom urls, custom meta descriptions, custom page titles and other marketing features. You can also easily install a plugin for connecting your Google Analytics profile to track your visitors and improve your ecommerce website on these results.

For every problem, WordPress has a plugin or a solution. SEO tools like these plugins make Woocommerce a good ecommerce platform that will rank your online shop better in the search engines. The best ecommerce platforms are user friendly and will allow you as a user to increase your search engine visibility in the many search engines over the world. Ecommerce SEO platforms like Woocommerce has a huge community behind it and this makes customizing an ecommerce store easier as well.

Conclusion

WooCommerce is a very popular Ecommerce platform that’s now owned by Automattic (the same company behind WordPress.com) and is used by over 28% of all online stores. It’s a great platform for SEO as it gives you more freedom to add plugins and extensions that will help optimize your store for better rankings in search engines. However, WooCommerce can be difficult to use so it may require the help of an SEO agency like Online Ambition to get the most out of your ecommerce shop. Hiring a digital marketing consultant like Online Ambition will get the maximum out of your ecommerce businesses.

The website builder WordPress is easy to use and it’s a perfect platform for SEO. Building an ecommerce website with Woocommerce for a beginner can be hard, but ecommerce platforms like Woocommerce have SEO friendly features build in that will rank you better in the search engines. Also improving your site speed to increase ecommerce sales or building special pages for mobile devices are very easy. Many Woocommerce templates have a lot of SEO benefits like increasing the site’s SEO or build in SEO tools like responsive webdesign.

Magento

A very well-known Ecommerce platform is Magento. It’s one of the most popular ecommerce software on this list and used by big brands like Nike, Samsung and Coca Cola. Best part about using Magento as your Ecommerce platform? You will also own the site 100%! Unlike other hosted platforms like Shopify or BigCommerce, Magento is an open source software which you can download for free. This also means that there are a lot of developers who know how to use and modify the software – great for agencies like Online Ambition who want more freedom over optimizing your ecommerce shop for search engines.

However, Magento does require quite a bit of technical knowledge to set-up and use effectively. It can be daunting for beginners and takes some time to learn how to use it properly (even for experienced web developers). It’s not as user-friendly as Shopify so you’ll need SEO agencies like Online Ambition to help get your store up and running without any errors.

Magento is definitely not the best ecommerce platform for SEO. Why? First of all, Magento is not made for beginners and requires some experience in setting up your ecommerce store to use it effectively. Best part about using Magento as your Ecommerce platform? You will also own the site 100%! Unlike other hosted top ecommerce platforms like Shopify or BigCommerce, Magento is an open source software which you can download for free. This also means that there are a lot of developers who know how to use and modify the software – great for agencies like Online Ambition who want more freedom over optimizing your ecommerce store for search engines…

Magento is considered for most user one of the best ecommerce platform of SEO in the world, but this ecommerce platform is maybe one of the most difficult ecommerce platforms to work with. But what makes Magento the beste ecommerce platform in their eyes? It is just like Woocommerce an ecommerce platform built by volunteers all over the world. Its a difficult website builder to use as a beginner and even more difficult to optimize your ecommerce site.

But why do people think that Magento is the best ecommerce platform for SEO in the world? Developers love Magento and this that it’s the best ecommerce software in the world. It’s not a hosted platform like Shopify and most of the changes have to be made in the code of your Magento template. But Magento has the basic SEO features like integrating Google Analytics, customizing meta descriptions and titles.

If you want SEO friendly features like increasing site speed, you have to dig deep into the code and change a lot of things. Magento does have a lot ecommerce features like automatic invoicing, order tracking and a wide range of payment gateways, but it can be difficult to find the right extension. Most of the developers do develop their own extensions for their online store or creating their own best ecommerce platforms with custom code.

Magento does have built in SEO tools, but If you really want to implement ecommerce SEO you are reliable of extensions(paid or free). Still Magento is seen as one of the best ecommerce platforms in the world. Developers love Magento, because they can modify everything they want. This in combinaties with free SEO tools you can find online, you can optimize the online store build on Magento to the max!

Conclusion

Building an ecommerce site on Magento can be hard on a beginner. If you are a developer, Magento can be one of the best ecommerce platforms you can use. Everything is customizable. Ecommerce platforms for SEO are primarly build for big companies . But building an online shop on Magento can be tough, we recommend to build your shop with the help of an ecommerce specialist or developer.

Start building you ecommerce store today!

Having a ecommerce business can be challenging of course and having the best ecommerce platform for SEO will help you getting longterm results. There are a lot of ecommerce platforms that can be the base of your online succes. For us, Woocommerce is the best ecommerce platform for SEO. It’s the easiest ecommerce platform for SEO for building an ecommerce site. For a beginner you can setup an online store within an hour making ecommerce businesses easier than ever. Ecommerce platforms for SEO like Woocommerce are evolving and getting better and better.

Ecommerce platforms for SEO that really put the focus on SEO are not easy to find. Ecommerce platforms like Shopify or Magento can be used of course for your online store, but can be a pain in the ass. Especially when you’r specialized in ecommerce SEO and you want to do a simple implementation like integrating Google Analytics code. Digital marketing agencies would preferably always want to work with ecommerce platforms like Woocommerce. Why?

Creating an online store is one thing, but making it a succes is another thing. Using digital marketing like SEO on one of the best ecommerce platforms is the key of success. This is a massive combo that can increase your revenue overnight and bring your long term new customers. Ecommerce platforms for SEO are a beautiful thing to see, but you still have to hire a digital marketing specialist to optimize your online store to book the best results!

Erwin Verbeek is de enthousiaste eigenaar van Online Ambition en zit al meer dan 15 jaar in het vak. Gespecialiseerd in zoekmachine optimalisatie en voetbalfanaat.